The New Wave Collection was inspired by the next generation of fighters. These are the individuals who have been working in silence, motivated by a dream, dedicating themselves, and making sacrifices daily. We all represent the New Wave. We are the next generation of fighters, coaches, fans, and more. This collection embodies the collective grit we all possess—the obsessive drive that pushes us to succeed in whatever we do, in any way possible. Reality can be harsh, especially in the fight world, and dreams may not always come true, but that doesn’t mean we will stop working.
AN ODE TO THE NEXT GENERATION.
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APEX is an Amsterdam based athletic wear brand that focuses on combat sports. Established during the pandemic lockdown, the brand wants to highlight the passion and love we have for the sport. For most of us this love has turned into much more, a lifestyle. APEX tries to cater to that lifestyle by creating premium products.
Products that help performance but also has the looks. Merging the boundaries between 'fightwear' and street wear. We love the fighting community and that is the reason we have started APEX. Reach out to us using #jointhefight on social media or send us an email to give us direct feedback. Let's reach the apex together!
#JOINTHEFIGHT
